For casino business server-based gaming still in the cards
casinoboni.netHigh-tech slot machines must obtain a big-shot in the arm together with the beginning of Las Vegas' City-center later this season. However, a whole lot of rewiring remains to be done.nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn the summertime of 2005, the casino industry was abuzz with excitement over what was then regarded as another good thing--server-based gaming, a significant technological shift in how slot machines work. nEssentially, this development was going to make it possible for the machines presenting a broad number of activities, all opted for at that moment by players, and offered up from sources. This was a sea change from your old-fashioned style, in which a product had an individual game included in it. Because of this, I wrote then, the technology was 'planned to be the largest news at (the September 2005) Worldwide Gaming Expo (G2E) in Las Vegas, the casino industry's large annual trade show.' nFlash forward, however, for the November 2008 version of G2E, where a engineering panel entitled 'Server-based gaming: Beginning to begin' stated a rousing discussion around the matter, and one which belied the intense optimism of four years ago. If you adored this short article and you would such as to get more details pertaining to kasino; Www.casinowins.Se, kindly visit our web site. 'While it may nevertheless be unclear when and how server-based gaming will be introduced widely across the market and to the consumer,' the panel's description stated, 'the question of if it will is not any longer.' nnLong seen as the next best part in the casino business, server-based gaming might eventually be ready for primetime. These machines, from WMS Gaming, are enabled with the technology, allowing individual machines on a casino floor to obtain new activities on the fly, as well as give the casino a method to offer people promotions.n( Credit: WMS Gaming) nSo yes, the business was jumping the gun with its 2005 excitement. And of course, considering the fact that track record, any new commitment should be viewed via a somewhat cynical lens. nBut today, industry executives say, the time is ultimately right for sever-based gaming, and the first signs of the technology--albeit a brand new kind of it that has been re-worked dramatically from what it was originally--may actually be on the horizon. The next best part may at long last be here. nThat suggests a number of new slot machine-based innovations might be on their way. Among them, explained Rob Bone, the vice president of advertising for WMS Gaming, one of the casino industry's big-four suppliers, is a community-gaming system that'll allow multiple visitors to play games across a series of models. And yet another, generally known as 'adaptive gaming,' can make it feasible for the machines to record a player's improvement and let them rejoin their game, even at a different area. nFor all the four manufacturers, then, within a larger server-based gambling activity the improvements that will come are diverse and wide-ranging. At its core today, though, the technology is about systems in which the machines can speak to databases on back-room servers, making it possible to get new data and information to a device at any moment, as well as to alter the denomination of games on the fly to respond to casino job numbers. nThe world's first all-server-based gaming floornAnd in case a new technology needed to be publicly rolled out with a splash, the casino industry could not have opted for a much better approach to formally introduce server-based gaming for the world: City-center, a broad, $8 billion, mutual MGM Mirage/Dubai World growth project now under construction on the Las Vegas Strip that features thousands of rooms in hotels, luxury condominiums and football fields' worth of casino space. And the world's first all-server-based gaming floor. nThis release, that'll include 2,000 devices, is slated for late 2009, and can, in the end these years, finally pave the way for server-based gaming to end up being the new industry standard. nBut the delay was caused by what? nAccording to industry executives, soon following the 2005 G2E, there is a major philosophical change, where the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came for the conclusion, alongside regulators, that in place of each attempting to make their own exclusive designs of the technology, they'd set their heads together and devise some new technology standards. n'In 2005, there were no requirements, and no protocols where we're able to develop assistance software,' said Javier Saenz, the vice president of product management for network systems at IGT. 'We needed to develop protocols, interfaces that labored, and some formalized engineering.' nAround that time, then, a brand new standards human anatomy appeared, the Gaming Standards Association (GSA), and what occurred were methods that could make it possible the casino employees to quickly tube in communications to players--promotional communications, updates of free buffets and the like--in pop-up windows on the screens, no matter which manufacturer's devices they were playing. Formerly, it would not have been possible. nFor businesses like IGT and WMS, this change in philosophy was nothing short of a significant retrenching, but one they thought they no choice but to look at. n'Pretty significantly, IGT had to.abandon all past development that leveraged old, private protocols,' Saenz said. 'It was a huge task.' nInstead, he said, the four companies have used what they call open networks, a new term for server-based gaming built around methods made to provide casino workers the kind of new server-based technology they want, while also meeting the security and communications targets of the GSA. nGetting the standards set up was step one, needless to say, and in accordance with Mark Lipparelli, an associate of the Nevada Gaming Get a handle on Board--which adjusts casinos in that state--they were applied in November of 2005, just weeks after that year's G2E. nThe greater question, then, was just how long it would just take for the results of that standardization to manifest in industry-wide roll-outs of server-based gaming. n'The common adoption and implementation of the protected circle technologies,' Lipparelli said, 'could be more of a market function.' nOne unanticipated--at the time, at least--result of the philosophical shift is that the industry's major producers have come around, for the very first time, to the realization that their technology should be interoperable, in at least some simple ways. nBanking on customer loyaltynThese times, a huge portion of successful casino operations is better finding out how not merely to get a new player to bring his / her income onto your floor, but also how to get that person to join your loyalty program and come back to among your qualities again and again. nFor companies like MGM/Mirage, as an example, that type of customer acquisition and retention is essential, especially in a town like Las Vegas, where the giant already owns ten major properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon start City Center. Making it possible for its customers to play games and feel welcome and valued at every one of its casinos is simply about the most important thing MGM/Mirage or any of its competitors can-do. nAnd that's why, while an IGT unit however won't run activities from Bally--at least not any moment soon--the four manufacturers appear to came around to the thought that their technology had to give the casino operators a lot more get a handle on over the messaging players would see on those machines. nAdditionally, Saenz said, the gambling machines will require to find a way to access the casinos' databases of customer names and information, aside from who made the machine, so as to offer information that's specific to each user. nnA schematic of a server-based gaming console from WMS Gaming.n( Credit: WMS Gaming) nBut whilst huge companies like MGM/Mirage obtain into server-based gaming, the ownership of such devices will probably be slow. nAs of to-day, Bone explained, WMS has about 1,500 server-based machines started around the globe. He thinks that casinos will begin to roll out server-based gambling on the 'bank by bank' foundation, meaning one area of machines at a period, instead of by replacing full surfaces at once. nThat means, Bone said, that the technology is going gain footing throughout the casino industry over the next two to three years. nIGT's Saenz agreed with that assessment. nAt as soon as, he said, the company has five server-based gaming discipline trials, two in Nevada and one each in California, Missouri, and Michigan. nLots of machines, a great deal of rewiringnOf course, the future City Center opening is going to be the big being released party IGT's--and the industry's--server-based gambling technology is awaiting. But while that introduction will mean that up to 2000 models come on line at the same time, Saenz said that there are sensible reasons why the technology will be slow to spread, nonetheless. nPart of that is due to structure. So that you can move out server-based activities, Saenz directed out, casinos need to have Ethernet networks deployed on their floors. That is something that few casinos have achieved thus far, he said, adding that those who do have a much faster way to the new technology. n'Historically, there was an expectation that whenever server-based gaming appeared, (casinos) would magically sculpt their complete floors,' Saenz said, 'and instantly there would be server-based gaming. But that's perhaps not realistic.' nThat is the reason why he expects to find out roll-outs one hundred machines at any given time throughout the business, but not much faster than that. n'In a few years,' Saenz said, 'the majority of casinos will have some server-based games, and (a few) will be 100 percent' rolled-out.