For casino business server-based gaming still in the cards

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latestcasinobonuses.comHigh-tech slot machines must get a big shot in the arm with all the beginning of Las Vegas' City-center later this season. Still, a lot of rewiring remains to be done.nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn summer time of 2005, the casino business was abuzz with excitement over what was then seen as another good thing--server-based gaming, a significant technological shift in how slot machines work. nEssentially, this invention was going to be able for the machines to present a broad variety of games, all selected immediately by players, and offered up from databases. This is a sea change from the conventional design, where a device had an individual game included in it. As a result, I wrote then, the technology was 'slated to be the largest information at (the September 2005) Worldwide Gaming Expo (G2E) in Las Vegas, the casino industry's large annual trade show.' nFlash forward, however, to the November 2008 version of G2E, where a technology panel entitled 'Server-based gaming: Just starting to begin' stated a stirring debate around the topic, and one which belied the intense optimism of four years ago. 'While it may be unclear when and how server-based gambling will be introduced widely across the industry and to the consumer,' the panel's description stated, 'the question of if it will is no longer.' nnLong viewed as the next great thing inside the casino industry, server-based gaming may finally get ready for primetime. These machines, from WMS Gaming, are enabled with the technology, which allows individual machines on a casino floor to down load new games on the fly, in addition to give the casino a way to offer participants promotions.n( Credit: WMS Gaming) nSo yes, the sector was jumping the gun with its 2005 excitement. And naturally, given that history, any new commitment must be seen via a notably skeptical contact. nBut now, industry executives say, the time is ultimately appropriate for sever-based gaming, and the first signs of the technology--albeit a fresh form of it that has been reworked considerably from what it was originally--may actually be on the horizon. In case you have just about any inquiries concerning exactly where as well as tips on how to use online casino games, you are able to e-mail us on the web-page. The next great thing may finally be here. nThat means a bunch of new slot machine-based innovations could be on the way. Among them, explained Rob Bone, the vice-president of marketing for WMS Gaming, one of the casino industry's big-four producers, is a community-gaming system that can allow multiple individuals to play games across some devices. And yet another, called 'adaptive gaming,' will make it easy for the machines to keep an eye on a player's development and allow them rejoin their game, even at a different site. nFor all the four suppliers, then, the innovations that will come as part of a more substantial server-based gaming action are diverse and wide-ranging. At its core to-day, though, the technology is about systems in which the machines can speak to databases on back-room servers, making it possible to obtain new information and information to a device at anytime, or even to change the denomination of games on the fly to respond to casino occupation numbers. nThe world's first all-server-based gaming floornAnd if your new technology needed to be widely rolled-out with a splash, the casino industry could not have plumped for a better method to formally present server-based gaming for the world: City-center, a large, $8 thousand, mutual MGM Mirage/Dubai World growth project now under construction on the Las Vegas Strip that features thousands of hotel rooms, luxury condominiums and football fields' worth of casino space. And the world's first all-server-based gaming ground. nThis start, that may include 2,000 devices, is slated for late 2009, and can, in the end these years, finally pave the way for server-based gaming to get to be the new industry standard. nBut the delay was caused by what? nAccording to business executives, shortly following the 2005 G2E, there clearly was a major philosophical shift, where the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came towards the conclusion, along side specialists, that rather than each attempting to develop their own exclusive designs of the technology, they would place their heads together and devise some new technology standards. n'In 2005, there were no standards, and no protocols by which we could generate support software,' said Javier Saenz, the vice president of product management for network programs at IGT. 'We needed to develop practices, interfaces that labored, and some official technology.' nAround that time, then, a brand new standards human anatomy appeared, the Gaming Standards Association (GSA), and what occurred were standards that could make it possible the casino operators to immediately pipe in communications to players--promotional messages, notices of free buffets and the like--in pop-up windows on the screens, aside from which manufacturer's devices they were playing. Formerly, it would not have been possible. nFor organizations like WMS and IGT, this change in philosophy was nothing short of a significant retrenching, but one they felt they no option but to consider. n'Pretty significantly, IGT had to.abandon all past development that leveraged old, amazing protocols,' Saenz said. 'It was an enormous enterprise.' nInstead, he said, the four companies have used what they call open networks, a new expression for server-based gambling built around methods designed to provide casino employees the sort of new server-based technology they want, while also meeting the safety and communications targets of the GSA. nGetting the criteria in place was the initial step, of course, and based on Mark Lipparelli, a member of the Nevada Gaming Control Board--which regulates casinos in that state--they were executed in November of 2005, just weeks after that year's G2E. nThe larger problem, then, was just how long it'd just take for the outcomes of the standardization to manifest in industry-wide roll-outs of server-based gaming. n'The widespread adoption and implementation of the protected circle technologies,' Lipparelli said, 'may well be more of a market function.' nOne unanticipated--at the time, at least--result of the philosophical move is that the industry's major producers attended around, for the first time, to the recognition that their technology should be interoperable, in at least some fundamental ways. nBanking on customer loyaltynThese times, a huge portion of successful casino operations is most beneficial finding out how not just to get a new player to bring his / her money onto your ground, but also how to get that person to join your loyalty program and come back to among your homes again and again. nFor companies like MGM/Mirage, for example, that kind of customer acquisition and preservation is important, especially in a town like Vegas, where in fact the giant already owns ten major properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon start City Center. Making it easy for its customers to play games and feel welcome and valued at all of its casinos is just about the most significant thing MGM/Mirage or any of its competitors can-do. nAnd that is why, while an IGT unit however will not run games from Bally--at least not anytime soon--the four manufacturers seem to have come around to the idea that their technology had to give the casino operators a great deal more get a handle on within the messaging players would see on those machines. nAdditionally, Saenz said, the gaming machines will require to be able to access the casinos' databases of client names and information, no matter who made the machine, in order to serve up information that is individual to each user. nnA schematic of the server-based system from WMS Gaming.n( Credit: WMS Gaming) nBut even while large companies like MGM/Mirage get in to server-based gaming, the use of such machines will probably be slow. nAs of to-day, Bone said, WMS has about 1,500 server-based models started all over the world. He imagines that casinos will start to roll out server-based gambling on the 'bank by bank' basis, meaning one part of models at a time, in the place of by replacing full surfaces at once. nThat means, Bone said, that the technology is going gain grip throughout the casino industry over the next 2 to 3 years. nIGT's Saenz agreed with that assessment. nAt the moment, he explained, the company has two in Nevada, five server-based gaming subject trials and one each in California, Missouri, and Michigan. nLots of servers, a great deal of rewiringnOf course, the impending City-center beginning is going to be the major coming out party IGT's--and the industry's--server-based gaming technology has been waiting for. But while that release will mean that up to 2000 machines come on line simultaneously, Saenz said that there are practical reasons why the technology will be slow to spread, even now. nPart of this is due to infrastructure. In order to throw out server-based activities, Saenz pointed out, casinos have to have Ethernet networks deployed on their floors. That's something that several casinos have achieved so far, he explained, adding that people who do have a much quicker path to the new technology. n'Historically, there was an expectation that whenever server-based gaming appeared, (casinos) would magically sculpt their complete floors,' Saenz said, 'and suddenly there would be server-based gaming. But that's maybe not practical.' nThat is just why he needs to find out roll-outs a hundred machines at the same time through the entire business, however not much faster than that. n'In a few years,' Saenz said, 'many casinos will have some server-based games, and (a few) will be 100 percent' rolled-out.