Difference between revisions of "For casino industry server-based gambling still in the cards"

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High-tech slots must obtain a big-shot in the arm together with the opening of Nevada' CityCenter later this season. Still, a lot of rewiring remains to be done.nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn the summertime of 2005, the casino business was abuzz with excitement over what was then regarded as another great thing--server-based gaming, an important technological shift in how slots work. nEssentially, this innovation would make it possible for the machines to provide a broad number of games, all offered up from back-office sources, and opted for at that moment by players. This is a sea-change in the traditional design, when a product had just one game built into it. Consequently, I wrote then, the technology was 'planned to become the biggest information at (the September 2005) Worldwide Gaming Expo (G2E) in Las Vegas, the casino industry's huge annual trade show.' nFlash forward, however, to the November 2008 version of G2E, in which a engineering panel entitled 'Server-based gaming: Starting to begin' stated a rousing talk on the topic, and one that belied the extreme optimism of four years before. 'While it may be uncertain when and how server-based gaming will be introduced widely throughout the market and to the consumer,' the panel's description said, 'the question of if it'll is no longer.' nnLong viewed as another best part within the casino business, server-based gaming may possibly finally get ready for primetime. These machines, from WMS Gaming, are enabled with the technology, that allows individual machines on a casino floor to acquire new activities on the fly, as well as give the casino ways to present players promotions.n( Credit: WMS Gaming) nSo yes, the industry was jumping the gun with its 2005 excitement. And obviously, considering the fact that background, any new commitment should be seen through a significantly cynical contact. nBut now, business executives say, the time is ultimately correct for sever-based gaming, and the first symptoms of the technology--albeit a fresh form of it that's been altered considerably from what it was originally--may actually be on the horizon. Another best part may finally be here. nThat suggests a number of new slot machine-based innovations may be on their way. Among them, said Rob Bone, the vice-president of advertising for WMS Gaming, one of the casino industry's big-four producers, is a community-gaming system which will allow multiple individuals to play games across a series of models. And yet another, generally known as 'adaptive gaming,' can make it feasible for the machines to keep track of a player's improvement and let them rejoin their game, even at a different place. nFor each one of the four manufacturers, then, the improvements that will come as part of a more substantial server-based gaming motion are various and wide-ranging. At its core today, however, the technology is about systems by which the machines can talk to databases on back-room servers, rendering it possible to obtain new data and information to a machine at anytime, as well as to alter the denomination of games on the fly to reply to casino job numbers. nThe world's first all-server-based gaming floornAnd if your new technology needed to be openly rolled out with a splash, the casino industry could hardly have plumped for a much better way to formally present server-based gaming for the world: City-center, a broad, $8 thousand, joint MGM Mirage/Dubai World development project now under construction on the Las Vegas Strip that features thousands of rooms in hotels, luxury condominiums and football fields' worth of casino space. And the world's first all-server-based gaming floor. nThis launch, that may include 2,000 products, is slated for late 2009, and may, after all these years, finally lead the way for server-based gaming to become the new industry standard. nBut what caused the delay? nAccording to industry executives, shortly after the 2005 G2E, there was a major philosophical shift, where the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came for the conclusion, alongside specialists, that rather than each looking to develop their own private versions of the technology, they'd put their heads together and devise some new technology standards. n'In 2005, there have been no requirements, and no protocols by which we could generate assistance software,' said Javier Saenz, the vice president of product management for community programs at IGT. 'We needed to develop standards, interfaces that labored, and some official technology.' nAround that time, then, a fresh standards human anatomy appeared, the Gaming Standards Association (GSA), and what resulted were methods that could have the ability the casino employees to instantly pipe in communications to players--promotional messages, notices of free buffets and the like--in pop-up windows about the screens, irrespective of which manufacturer's machines they were playing. Previously, it would not have been possible. nFor companies like IGT and WMS, this change in philosophy was nothing short of a significant retrenching, but one they felt they no choice but to look at. n'Pretty significantly, IGT had to.abandon all previous growth that leveraged old, amazing protocols,' Saenz said. 'It was an [http://www.Dict.cc/?s=enormous+undertaking enormous undertaking].' nInstead, he said, the four companies have adopted what they call open networks, a new term for server-based gaming constructed around systems designed to give casino employees the form of new server-based technology they want, while also meeting the safety and communications goals of the GSA. nGetting the criteria in place was the initial step, needless to say, and based on Mark Lipparelli, a member of the Nevada Gaming Get a handle on Board--which adjusts casinos in that state--they were implemented in November of 2005, only months after that year's G2E. nThe greater issue, then, was just how long it'd take for the outcomes of that standardization to manifest in industrywide roll-outs of server-based gaming. n'The widespread adoption and implementation of the protected network technologies,' Lipparelli said, 'may well be more of an industry function.' Nothing unanticipated--at the time, at least--result of the philosophical change is that the industry's major companies attended around, for the first time, to the realization that their technology has to be interoperable, in at least some basic ways. nBanking on client loyaltynThese times, a large portion of successful casino operations is best determining how not only to get a player to bring their income onto your ground, but also how to get that individual to join your loyalty program and go back to among your attributes again and again. nFor companies like MGM/Mirage, as an example, that sort of customer acquisition and retention is essential, particularly in a city like Las Vegas, where in fact the giant currently owns ten main properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon open up City Center. Which makes it easy for its customers to play games and feel welcome and valued at each of its casinos is just in regards to the most significant point MGM/Mirage or some of its competitors can do. nAnd that is why, while an IGT machine still will not run games from Bally--at least not any time soon--the four manufacturers seem to have come around to the idea that their technology had to give the casino operators a whole lot more get a grip on over the messaging players would see on those machines. nAdditionally, Saenz said, the gaming machines will need to find a way to access the casinos' databases of customer names and information, aside from who made the device, so as to offer information that's personal to each user. nnA schematic of a server-based gaming console from WMS Gaming.n( Credit: WMS Gaming) nBut even while big companies like MGM/Mirage get into server-based gaming, the adoption of such devices is going to be slow. nAs of to-day, Bone explained, WMS has about 1,500 server-based models used all over the world. He imagines that casinos will quickly roll-out server-based gaming on the 'bank by bank' foundation, meaning one part of models at a time, instead of by replacing entire surfaces at once. nThat means, Bone said, the technology goes gain grip through the casino industry within the next 2-3 years. nIGT's Saenz agreed with that analysis. nAt the moment, he said, the organization has five server-based gaming subject trials, two in Nevada and one each in California, Missouri, and Michigan. nLots of computers, lots of rewiringnOf class, the future City-center opening is going to be the major developing party IGT's--and the industry's--server-based gaming technology is looking forward to. But while that start will mean that up-to 2,000 models seriously line simultaneously, Saenz said that there are functional reasons why the technology will be slow to spread, even now. nPart of the could be because of structure. To be able to move out server-based games, Saenz pointed out, casinos must have Ethernet networks deployed on their floors. That's something that several casinos have achieved so far, he explained, adding that people who do have a much faster path to the newest technology. n'Historically, there was an expectation that whenever server-based gaming appeared, (casinos) would magically sculpt their complete floors,' Saenz said, 'and instantly there would be server-based gaming. But that is maybe not practical.' nThat is why he needs to see roll-outs a hundred machines at a time throughout the business, although not much faster than that.  If you loved this article and you also would like to get more info regarding [http://www.casinowins.se/ kasino games] generously visit the web-page. n'In a few years,' Saenz said, 'nearly all [http://Www.Google.Co.uk/search?hl=en&gl=us&tbm=nws&q=casinos&gs_l=news casinos] will possess some server-based games, and (a few) will be 100 percent' rolled-out.
 
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[http://www.duden.de/rechtschreibung/Kasino duden.de]High-tech slot machines should get a big shot in the arm with all the opening of Las Vegas' CityCenter later this year. Still, a lot of rewiring remains to be done.nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn the summer of 2005, the casino business was abuzz with excitement over what was then regarded as the next great thing--server-based gaming, an important technological change in how slots work. nEssentially, this invention would be able for the machines to provide a broad selection of games, all selected immediately by players, and served up from back-office sources. This was a sea-change from the traditional design, where a system had a single game built into it. Consequently, I wrote then, the technology was 'slated to become the greatest information at (the September 2005) Global Gaming Expo (G2E) in Las Vegas, the casino industry's huge annual trade show.' nFlash forward, nevertheless, for the November 2008 version of G2E, the place where a engineering panel entitled 'Server-based gaming: Just starting to start' offered a stirring talk about the matter, and one which belied the powerful optimism of four years before. 'While it may possibly nevertheless be uncertain when and how server-based gaming will be introduced widely across the business and to the consumer,' the panel's information mentioned, 'the question of if it will is no longer.' nnLong seen as the next great thing inside the casino business, server-based gaming might eventually be ready for primetime. These machines, from WMS Gaming, are enabled with the technology, allowing individual machines on a casino floor to acquire new activities on the fly, as well as give the casino a method to offer people promotions.n( Credit: WMS Gaming) nSo yes, the business was jumping the gun with its 2005 excitement. And obviously, considering the fact that track record, any new enthusiasm should be viewed via a notably suspicious contact. nBut now, business executives say, the time is ultimately right for sever-based gaming, and the first signs of the technology--albeit a fresh form of it that's been reworked considerably from what it was originally--may actually be coming. Another best part may at long last be here. nThat means a bunch of new slot machine-based innovations could be on their way. Included in this, said Rob Bone, the vice-president of advertising for WMS Gaming, one of the casino industry's big-four producers, is a community-gaming system which will allow multiple people to play games across a number of models. And another, known as 'adaptive gaming,' could make it easy for the machines to keep an eye on a player's development and let them rejoin their game, even in a different place. nFor each of the four suppliers, then, the inventions that will come as part of a more substantial server-based gambling action are various and wide-ranging. At its core to-day, however, the technology is about systems where the machines can speak to databases on back-room servers, rendering it possible to obtain new data and information to a device at any moment, if not to alter the denomination of games on the fly to reply to casino job numbers. nThe world's first all-server-based gaming floornAnd if your new technology needed to be widely rolled out with a splash, the casino industry could not have chosen a much better method to formally introduce server-based gaming to the world: CityCenter, a mammoth, $8 billion, combined MGM Mirage/Dubai World development project now under construction on the Las Vegas Strip that encompasses thousands of rooms in hotels, luxury condominiums and football fields' worth of casino space. And the world's first all-server-based gambling ground. nThis introduction, that will include 2000 devices, is slated for late 2009, and might, after all these years, eventually lead the way for server-based gaming to get to be the new industry-standard. nBut the delay was caused by what? nAccording to business professionals, not long after the 2005 G2E, there is a major philosophical shift, in which the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came for the conclusion, along with specialists, that instead of each looking to produce their own exclusive designs of the technology, they'd place their heads together and devise some new technology standards. n'In 2005, there were no standards, and no protocols by which we could generate help software,' said Javier Saenz, the vice president of product management for network programs at IGT. 'We had a need to develop protocols, interfaces that worked, and some official technology.' nAround that time, then, a new standards human body emerged, the Gaming Standards Association (GSA), and what resulted were protocols that could have the ability the casino operators to instantly pipe in communications to players--promotional communications, updates of free buffets and the like--in pop-up windows on the monitors, regardless of which manufacturer's devices they were playing. Previously, it would not have been possible. nFor organizations like IGT and WMS, this change in philosophy was nothing short of a significant retrenching, but one they thought they no choice but to adopt.  When you have almost any issues about wherever along with the best way to utilize kasino ([http://www.casinowins.se/ http://www.casinowins.se]), you are able to call us from the web page. n'Pretty significantly, IGT had to.abandon all previous progress that leveraged old, proprietary protocols,' Saenz said. 'It was an enormous undertaking.' nInstead, he explained, the four manufacturers have used what they call open networks, a new term for server-based gambling constructed around methods made to provide casino employees the sort of new server-based technology they want, while also meeting the security and communications objectives of the GSA. nGetting the criteria set up was the first step, of course, and in accordance with Mark Lipparelli, an associate of the Nevada Gaming Get a grip on Board--which handles casinos in that state--they were implemented in November of 2005, just months after that year's G2E. nThe larger issue, then, was just how long it would take for the results of that standardization to manifest in industry-wide roll-outs of server-based gaming. n'The common adoption and implementation of the protected circle technologies,' Lipparelli said, 'may well be more of an industry function.' nOne unanticipated--at the time, at least--result of the philosophical change is that the industry's major producers attended around, for the first time, towards the realization that their technology has to be interoperable, in at least some simple ways. nBanking on customer loyaltynThese times, a big portion of successful casino operations is most beneficial figuring out how not just to get a new player to bring their money onto your floor, but also how to get that person to join your loyalty program and come back to among your houses again and again. nFor organizations like MGM/Mirage, for example, that sort of customer acquisition and retention is critical, particularly in a city like Vegas, where the giant currently owns ten major properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon start City Center. Which makes it easy for its clients to play games and feel welcome and valued at each of its casinos is simply about the most significant thing MGM/Mirage or any of its competitors can-do. nAnd that's why, while an IGT unit still will not run activities from Bally--at least not anytime soon--the four manufacturers appear to came around to the thought that their technology needed to give the casino operators far more get a grip on over the messaging people would see on those machines. nAdditionally, Saenz said, the gambling machines will require to have the ability to access the casinos' databases of customer names and information, no matter who made the machine, so as to offer information that is individual to each user. nnA schematic of a server-based system from WMS Gaming.n( Credit: WMS Gaming) nBut at the same time as huge businesses like MGM/Mirage buy in to server-based gaming, the ownership of such models is going to be slow. nAs of today, Bone explained, WMS has about 1,500 server-based devices stationed around the globe. He thinks that casinos will start to roll-out server-based gambling on the 'bank by bank' base, meaning one section of products at a time, in the place of by replacing entire floors at once. nThat means, Bone said, that the technology goes gain footing throughout the casino industry within the next 2 to 3 years. nIGT's Saenz agreed with that assessment. nAt the moment, he explained, the organization has two in Nevada, five server-based gaming area trials and one each in California, Missouri, and Michigan. nLots of computers, lots of rewiringnOf program, the approaching City-center starting is going to be the big being released party IGT's--and the industry's--server-based gambling technology is looking forward to. But while that introduction will mean that up-to 2,000 machines come on line at once, Saenz said that there are sensible reasons why the technology will be slow to spread, nonetheless. nPart of the is because of structure. So that you can move out server-based games, Saenz directed out, casinos need to have Ethernet networks deployed on the floors. That's something that few casinos have achieved thus far, he explained, adding that people who do have a much quicker road to the newest technology. n'Historically, there was an expectation that when server-based gaming arrived, (casinos) would magically improve their complete floors,' Saenz said, 'and suddenly there would be server-based gaming. But that's not realistic.' nThat is just why he wants to determine roll-outs one hundred machines at the same time throughout the business, however not much faster than that. n'In a few years,' Saenz said, 'many casinos will have some server-based games, and (a few) will be 100 percent' rolled-out.
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Revision as of 19:56, 22 April 2014

High-tech slots must obtain a big-shot in the arm together with the opening of Nevada' CityCenter later this season. Still, a lot of rewiring remains to be done.nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn the summertime of 2005, the casino business was abuzz with excitement over what was then regarded as another great thing--server-based gaming, an important technological shift in how slots work. nEssentially, this innovation would make it possible for the machines to provide a broad number of games, all offered up from back-office sources, and opted for at that moment by players. This is a sea-change in the traditional design, when a product had just one game built into it. Consequently, I wrote then, the technology was 'planned to become the biggest information at (the September 2005) Worldwide Gaming Expo (G2E) in Las Vegas, the casino industry's huge annual trade show.' nFlash forward, however, to the November 2008 version of G2E, in which a engineering panel entitled 'Server-based gaming: Starting to begin' stated a rousing talk on the topic, and one that belied the extreme optimism of four years before. 'While it may be uncertain when and how server-based gaming will be introduced widely throughout the market and to the consumer,' the panel's description said, 'the question of if it'll is no longer.' nnLong viewed as another best part within the casino business, server-based gaming may possibly finally get ready for primetime. These machines, from WMS Gaming, are enabled with the technology, that allows individual machines on a casino floor to acquire new activities on the fly, as well as give the casino ways to present players promotions.n( Credit: WMS Gaming) nSo yes, the industry was jumping the gun with its 2005 excitement. And obviously, considering the fact that background, any new commitment should be seen through a significantly cynical contact. nBut now, business executives say, the time is ultimately correct for sever-based gaming, and the first symptoms of the technology--albeit a fresh form of it that's been altered considerably from what it was originally--may actually be on the horizon. Another best part may finally be here. nThat suggests a number of new slot machine-based innovations may be on their way. Among them, said Rob Bone, the vice-president of advertising for WMS Gaming, one of the casino industry's big-four producers, is a community-gaming system which will allow multiple individuals to play games across a series of models. And yet another, generally known as 'adaptive gaming,' can make it feasible for the machines to keep track of a player's improvement and let them rejoin their game, even at a different place. nFor each one of the four manufacturers, then, the improvements that will come as part of a more substantial server-based gaming motion are various and wide-ranging. At its core today, however, the technology is about systems by which the machines can talk to databases on back-room servers, rendering it possible to obtain new data and information to a machine at anytime, as well as to alter the denomination of games on the fly to reply to casino job numbers. nThe world's first all-server-based gaming floornAnd if your new technology needed to be openly rolled out with a splash, the casino industry could hardly have plumped for a much better way to formally present server-based gaming for the world: City-center, a broad, $8 thousand, joint MGM Mirage/Dubai World development project now under construction on the Las Vegas Strip that features thousands of rooms in hotels, luxury condominiums and football fields' worth of casino space. And the world's first all-server-based gaming floor. nThis launch, that may include 2,000 products, is slated for late 2009, and may, after all these years, finally lead the way for server-based gaming to become the new industry standard. nBut what caused the delay? nAccording to industry executives, shortly after the 2005 G2E, there was a major philosophical shift, where the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came for the conclusion, alongside specialists, that rather than each looking to develop their own private versions of the technology, they'd put their heads together and devise some new technology standards. n'In 2005, there have been no requirements, and no protocols by which we could generate assistance software,' said Javier Saenz, the vice president of product management for community programs at IGT. 'We needed to develop standards, interfaces that labored, and some official technology.' nAround that time, then, a fresh standards human anatomy appeared, the Gaming Standards Association (GSA), and what resulted were methods that could have the ability the casino employees to instantly pipe in communications to players--promotional messages, notices of free buffets and the like--in pop-up windows about the screens, irrespective of which manufacturer's machines they were playing. Previously, it would not have been possible. nFor companies like IGT and WMS, this change in philosophy was nothing short of a significant retrenching, but one they felt they no choice but to look at. n'Pretty significantly, IGT had to.abandon all previous growth that leveraged old, amazing protocols,' Saenz said. 'It was an enormous undertaking.' nInstead, he said, the four companies have adopted what they call open networks, a new term for server-based gaming constructed around systems designed to give casino employees the form of new server-based technology they want, while also meeting the safety and communications goals of the GSA. nGetting the criteria in place was the initial step, needless to say, and based on Mark Lipparelli, a member of the Nevada Gaming Get a handle on Board--which adjusts casinos in that state--they were implemented in November of 2005, only months after that year's G2E. nThe greater issue, then, was just how long it'd take for the outcomes of that standardization to manifest in industrywide roll-outs of server-based gaming. n'The widespread adoption and implementation of the protected network technologies,' Lipparelli said, 'may well be more of an industry function.' Nothing unanticipated--at the time, at least--result of the philosophical change is that the industry's major companies attended around, for the first time, to the realization that their technology has to be interoperable, in at least some basic ways. nBanking on client loyaltynThese times, a large portion of successful casino operations is best determining how not only to get a player to bring their income onto your ground, but also how to get that individual to join your loyalty program and go back to among your attributes again and again. nFor companies like MGM/Mirage, as an example, that sort of customer acquisition and retention is essential, particularly in a city like Las Vegas, where in fact the giant currently owns ten main properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon open up City Center. Which makes it easy for its customers to play games and feel welcome and valued at each of its casinos is just in regards to the most significant point MGM/Mirage or some of its competitors can do. nAnd that is why, while an IGT machine still will not run games from Bally--at least not any time soon--the four manufacturers seem to have come around to the idea that their technology had to give the casino operators a whole lot more get a grip on over the messaging players would see on those machines. nAdditionally, Saenz said, the gaming machines will need to find a way to access the casinos' databases of customer names and information, aside from who made the device, so as to offer information that's personal to each user. nnA schematic of a server-based gaming console from WMS Gaming.n( Credit: WMS Gaming) nBut even while big companies like MGM/Mirage get into server-based gaming, the adoption of such devices is going to be slow. nAs of to-day, Bone explained, WMS has about 1,500 server-based models used all over the world. He imagines that casinos will quickly roll-out server-based gaming on the 'bank by bank' foundation, meaning one part of models at a time, instead of by replacing entire surfaces at once. nThat means, Bone said, the technology goes gain grip through the casino industry within the next 2-3 years. nIGT's Saenz agreed with that analysis. nAt the moment, he said, the organization has five server-based gaming subject trials, two in Nevada and one each in California, Missouri, and Michigan. nLots of computers, lots of rewiringnOf class, the future City-center opening is going to be the major developing party IGT's--and the industry's--server-based gaming technology is looking forward to. But while that start will mean that up-to 2,000 models seriously line simultaneously, Saenz said that there are functional reasons why the technology will be slow to spread, even now. nPart of the could be because of structure. To be able to move out server-based games, Saenz pointed out, casinos must have Ethernet networks deployed on their floors. That's something that several casinos have achieved so far, he explained, adding that people who do have a much faster path to the newest technology. n'Historically, there was an expectation that whenever server-based gaming appeared, (casinos) would magically sculpt their complete floors,' Saenz said, 'and instantly there would be server-based gaming. But that is maybe not practical.' nThat is why he needs to see roll-outs a hundred machines at a time throughout the business, although not much faster than that. If you loved this article and you also would like to get more info regarding kasino games generously visit the web-page. n'In a few years,' Saenz said, 'nearly all casinos will possess some server-based games, and (a few) will be 100 percent' rolled-out.