For casino industry server-based gaming still in the cards

From Makespace
Revision as of 09:25, 18 April 2014 by FinnCrossley (Talk | contribs)

(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to: navigation, search


freegamblinggames.netHigh-tech slots must obtain a big-shot in the arm with the opening of Las Vegas' CityCenter later this season. Still, a whole lot of rewiring remains to be done. If you cherished this report and you would like to acquire much more details about spel p� n�tet kindly pay a visit to our own internet site. nby Daniel Terdiman February 3, 2009 12:01 PM PST nFollow @GreeterDan nIn summer time of 2005, the casino industry was abuzz with excitement over what was then regarded as the next great thing--server-based gaming, a major technological shift in how slot machines work. nEssentially, this innovation was going to be able for the machines to present a broad selection of games, all offered up from sources, and opted for immediately by players. This was a sea-change from the conventional model, when a system had an individual game built into it. As a result, I wrote then, the technology was 'slated to be the largest news at (the September 2005) Global Gaming Expo (G2E) in Las Vegas, the casino industry's large annual trade show.' nFlash forward, nevertheless, for the November 2008 version of G2E, in which a engineering panel entitled 'Server-based gaming: Just starting to start' promised a stirring debate around the topic, and the one that belied the powerful optimism of four years ago. 'While it might still be unclear when and how server-based gaming will be introduced widely throughout the industry and towards the consumer,' the panel's description said, 'the question of if it will is not any longer.' nnLong seen as the next great thing within the casino industry, server-based gaming may eventually be ready for primetime. These machines, from WMS Gaming, are allowed with the technology, allowing specific machines on a casino floor to get new activities on the fly, as well as give the casino ways to offer participants promotions.n( Credit: WMS Gaming) nSo yes, the market was jumping the gun with its 2005 excitement. And naturally, considering that track record, any new enthusiasm must be viewed via a notably suspicious contact. nBut today, industry executives say, the time is finally right for sever-based gaming, and the first symptoms of the technology--albeit a brand new kind of it that has been reworked considerably from what it was originally--may actually be coming. Another best part may at long last be here. nThat suggests a bunch of new slot machine-based innovations may be on their way. Included in this, explained Rob Bone, the vice president of advertising for WMS Gaming, one of the casino industry's big-four manufacturers, is a community-gaming system that'll allow multiple individuals to play games across some devices. And still another, called 'adaptive gaming,' could make it feasible for the machines to keep an eye on a player's development and let them rejoin their game, even in a different site. nFor each of the four manufacturers, then, the improvements that will come within a larger server-based gaming movement are wide-ranging and various. At its core to-day, though, the technology is about systems in which the machines can talk to databases on back-room servers, rendering it possible to obtain new information and information to a machine at anytime, or even to alter the denomination of games on the fly to respond to casino occupation numbers. nThe world's first all-server-based gaming floornAnd in case a new technology must be openly rolled out with a splash, the casino industry could not have plumped for a much better method to formally present server-based gaming for the world: CityCenter, a huge, $8 billion, shared MGM Mirage/Dubai World development project now under construction on the Las Vegas Strip that features thousands of hotel rooms, luxury condominiums and soccer fields' worth of casino space. And the world's first all-server-based gaming floor. nThis introduction, which will include 2000 products, is planned for late 2009, and could, in the end these years, finally lead the way for server-based gaming to become the new industry standard. nBut the delay was caused by what? nAccording to business executives, soon following the 2005 G2E, there clearly was a major philosophical change, where the major vendors--International Game Technology (IGT), WMS, Bally Technologies, and Aristocrat--came to the conclusion, along with specialists, that instead of each trying to develop their own private designs of the technology, they'd put their heads together and devise some new technology standards. n'In 2005, there have been no requirements, and no protocols by which we're able to produce support software,' said Javier Saenz, the vice-president of product management for community programs at IGT. 'We needed to develop practices, interfaces that worked, and some formalized technology.' nAround that time, then, a fresh standards human anatomy emerged, the Gaming Standards Association (GSA), and what resulted were methods that would have the ability the casino operators to immediately pipe in communications to players--promotional messages, updates of free buffets and the like--in pop-up windows around the screens, aside from which manufacturer's machines they were playing. Previously, it would not have been possible. nFor organizations like WMS and IGT, this change in philosophy was nothing short of a major retrenching, but one they thought they no choice but to look at. n'Pretty much, IGT had to.abandon all previous development that leveraged old, proprietary protocols,' Saenz said. 'It was a massive enterprise.' nInstead, he explained, the four manufacturers have used what they call open networks, a new term for server-based gambling built around systems designed to provide casino employees the kind of new server-based technology they want, while also meeting the security and communications objectives of the GSA. nGetting the requirements in place was the initial step, naturally, and based on Mark Lipparelli, an associate of the Nevada Gaming Get a handle on Board--which regulates casinos in that state--they were applied in November of 2005, just months after that year's G2E. nThe bigger question, then, was how long it'd simply take for the outcome of this standardization to manifest in industry-wide roll-outs of server-based gaming. n'The common adoption and implementation of the secure system technologies,' Lipparelli said, 'could be more of an industry function.' nOne unanticipated--at the time, at least--result of the philosophical shift is that the industry's major manufacturers attended around, for the first time, towards the realization that their technology has to be interoperable, in at least some basic ways. nBanking on client loyaltynThese times, a big portion of successful casino operations is better figuring out how not merely to get a new player to bring his / her income onto your floor, but also how to get that individual to join your loyalty program and come back to among your houses again and again. nFor organizations like MGM/Mirage, for example, that kind of customer acquisition and preservation is important, particularly in a city like Las Vegas, where the giant already owns ten main properties--including Bellagio, the MGM Grand, Mandalay Bay, The Luxor and others--and will soon start City Center. Which makes it easy for its clients to play games and feel welcome and valued at every one of its casinos is simply in regards to the most important thing MGM/Mirage or some of its competitors can do. nAnd that is why, while an IGT machine however will not work games from Bally--at least not any time soon--the four manufacturers seem to came around to the idea that their technology had to give the casino operators much more control over the messaging people would see on those machines. nAdditionally, Saenz said, the gaming machines will require to be able to access the casinos' databases of client names and information, irrespective of who made the machine, so as to offer information that's specific to each user. nnA schematic of a server-based gaming system from WMS Gaming.n( Credit: WMS Gaming) nBut even while large businesses like MGM/Mirage obtain in to server-based gaming, the ownership of such devices is going to be slow. nAs of to-day, Bone explained, WMS has about 1,500 server-based machines implemented around the globe. He thinks that casinos will quickly roll out server-based gaming over a 'bank by bank' base, indicating one area of machines at a period, as opposed to by changing full surfaces at once. nThat means, Bone said, the technology goes gain footing through the entire casino industry within the next two to three years. nIGT's Saenz agreed with that analysis. nAt the minute, he said, the company has five server-based gaming discipline trials, two in Nevada and one each in California, Missouri, and Michigan. nLots of hosts, plenty of rewiringnOf course, the impending City Center starting will likely be the big being released party IGT's--and the industry's--server-based gaming technology has been looking forward to. But while that start will mean that around 2,000 models seriously line simultaneously, Saenz said that there are practical reasons why the technology will be slow to spread, even now. nPart of this could be because of infrastructure. So that you can roll out server-based activities, Saenz pointed out, casinos have to have Ethernet networks deployed on their floors. That's something that few casinos have achieved so far, he explained, adding that those who do have a much quicker path to the new technology. n'Historically, there was an expectation that when server-based gaming arrived, (casinos) would magically rewire their whole floors,' Saenz said, 'and suddenly there would be server-based gaming. But that's not practical.' nThat is the reason why he needs to determine roll-outs one hundred machines at a time through the entire business, but not much faster than that. n'In a few years,' Saenz said, 'many casinos will involve some server-based games, and (a few) will be 100 %' rolled-out.